7/30/2010

Date: 2/24/2005  6:00 - 8:00 p.m.

Location: 38 Cameron (near Davis Sq. in Cambridge)
Please visit 38cameron.com for directions and parking.

Cost: $15 WFS Boston Members; $20 non-members

RSVP: Michele Bowman, mbowman@globalforesightinc.com or 781-642-8758

About the Meeting
The Future of Privacy

The Future of Privacy

Does it ever seem as if businesses know more about your life than you
do? Perhaps in many cases, they do. In an increasingly connected
world, we’re required to identify ourselves wherever we go – whether
shopping online or at a grocery store, we’re continuingly asked to
authenticate our identity. Is privacy a right, or a commodity?
Harvard Business School Professor John Deighton suggests that personal
information is an asset – and one that could have significant value in
the marketplace. Instead of companies owning our personal information,
should we as consumers sell our identities to businesses we trust?
What role will technology play in protecting and compromising privacy in
the future? Biometric technologies, which involve automated methods
off recognizing an individual based on physical or behavioral
characteristics, (i.e., fingerprint, facial features or voice
recognition), are used by an increasing number of companies, as well as
the government, as a way to provide personal and organizational
security. Are these technologies compatible with privacy?
Perhaps no other issue will dominate the public policy-making agenda in
the next decade more so than the future of privacy. We invite you to
join thought leaders Dr. John Deighton and Nick Farzanfar for an
engaging discussion about the role of identity and privacy – and the
implications for individuals, businesses and society.

About the Speakers
JOHN DEIGHTON is the Harold M. Brierley Professor of Business
Administration at Harvard Business School, where he has been on the
faculty since 1994. His current research is exploring new conceptions
of privacy; this research is building a conceptual framework and
empirical evidence on consumer preferences for anonymity and identity.
Dr. Deighton is an authority on direct and interactive marketing and
has published extensively on digital marketing tools and their
transforming effect on the practice of marketing. He was the founding
co-editor of the Journal of Interactive Marketing, which reports
scholarly research in this field. He is Editor-elect of the Journal of
Consumer Research. The "best article" award of the American Marketing
Association was awarded to him for an article in the Journal of
Marketing, and he was named "outstanding educator" by the Direct
Marketing Education Foundation.


NICK FARZANFAR is the Founder and President of FOQUEST, Inc., a leading
provider of biometrics security and identity management consulting and
vendor-neutral products and services. He has over 20 years of
experience in information technology with hands-on and management
experience in computer programming, systems design and integration,
networking, biometrics and security implementations. Mr. Farzanfar
actively educates the market regarding the inefficiencies of passwords
- the “weakest link in IT infrastructure.” He has worked on the
research, consultation, recommendation and implementation of advanced
biometric solutions for organizations of all sizes, including Boston
University and Massachusetts General Hospital.

About the GBC: The Greater Boston Chapter (GBC) is a locally organized chapter of the World Future Society, a non-profit educational and scientific organization with over 30,000 members worldwide. The mission of the GBC is to unite people interested in futures studies living in New England and to provide a forum for the exchange of information, ideas and perspectives about the future.

If you have any additional questions please contact Michele Bowman at mbowman@globalforesightinc.com

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